| Cart Total:
Menu
Corporate Storytelling Perspectives

Corporate Storytelling Perspectives

Publication:
Journal for Quality and Participation
Date:
March 2006
Issue:
Volume 29 Issue 1
Pages:
pp. 17-20
Author(s):
McLellan, Hilary
Organization(s):
McLellan Wyatt Digital

Abstract

Many organizations are using stories to better leverage their human capital. This narrative approach, which includes story gathering, story sharing, story making, and storytelling, serves many purposes in an organization. Story gathering entails getting feedback from users and customers that could be used to promote company products. Story sharing is a form of knowledge transfer that can be considered a form of bootstrapping on other people's experiences. Story making creates a narrative to test a vision or proposed solution. Storytelling presents information so it is understandable and memorable. Stories provide a wealth of wisdom and a powerful toolbox for communication and problem solving.

ALREADY A MEMBER?    REGISTER