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Case Study

Communicating a Renaissance: Gaining Employee Commitment to Process Improvement, Technology & Change

Publication:
AQP Spring Conferences
Date:
February 2003
Issue:
Volume 25 Issue
Pages:
pp. 1-44
Author(s):
Stapleton, Gregg; Zabaldo, Joanne
Organization(s):
Marathon Oil Company, Paradigm Learning

Abstract

PowerPoint presentation slides Project Renaissance is an enterprise systems plan undertaken by Marathon Oil to integrate company information and streamline business processes. Though fundamentally about software implementation, the success of the project demanded careful change management to ensure that employees were ready and willing to make best use of the new system. The transfer of ownership from the software planners to end users involved transfer of responsibility, knowledge, and vision. Management of the broad scale, year long change involved a transition plan encompassing communication, organizational readiness, organization and staffing design, and training. Readiness assessments gauged employees� ownership or acceptance of responsibility. The process of team-based discovery learning aided with vision transfer; promoted interaction between management, experts, and users; and enhanced acceptance. Comparisons are drawn between conventional approaches and the ownership transfer strategy for transfer of knowledge, responsibility, and vision, and best practices are outlined.

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