Branching Into the Next Era of Quality
Branching Into the Next Era of Quality
Exploring shifts in quality perception and a dynamic quality intelligence model
- Publication:
- Quality Progress
- Date:
- March 2026
- Issue:
- Volume 59 Issue 3
- Pages:
- pp. 14-21
- Author(s):
- Chen, Danny Even
- Organization(s):
- Compikal, Haifa, Israel
Abstract
The digitization era is rapidly transforming life as we know it. But is it also changing the perception of quality? If a new quality paradigm is emerging, quality professionals must challenge the validity of traditional quality perceptions and quality management practices. Coupled with a five-dimensional quality model that reflects the competencies of advanced digital technologies, the dynamic quality intelligence model offers a path forward, helping organizations use these advanced capabilities.