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Max Life Insurance Improves Efficiencies, Wins Top Honors in ASQ's ITEA Process

Annual award recognizes team quality projects that improved accuracy and increased cost savings

Milwaukee, Wis., May 15, 2018 — Max Life Insurance Company Limited, of India, was awarded gold-level status at ASQ’s International Team Excellence Awards for improving efficiency and cost savings.

In addition to gold-level recognition, Max Group’s Max Healthcare Institute Limited, Team Life Savers, also received a bronze award. ASQ awarded silver-level status to Pan Asia Technical Automotive Center Co. Ltd., Virtual Rubik’s Cube Team, China.

ASQ announced the winning teams at its World Conference on Quality and Improvement in Seattle. Now in its 33nd year, the International Team Excellence Awards brought together 23 entrants from eight countries to present their real-life applications of quality that made valuable improvements in areas such as customer satisfaction, waste reduction, and employee morale — all leading to improved profitability or other organizational benefits.

Max Life’s gold-level winning team used quality tools to reduce life insurance policy discrepancies from 28 percent to 13 percent, which reduced policy contract grievances by 53 percent.

Max India Limited’s Senior Director, Quality and Service Excellence, Prashant Hoskote, said ASQ’s ITEA process “offers great support to Max Group’s quality program, and sets a healthy internal competition among the Group companies.”

Each of Max Group’s operating companies conducts its own annual Project of the Year competition, which then culminates into a Group-level competition called Max Excellence Day. Winning teams on Max Excellence Day get nominated for the ASQ ITEA process.

“(ITEA) has greatly improved the quality of team preparations, and results in substantial tangible and intangible benefits,” he said.

Team Reduction in New Business Discrepancies Project Mentor, Anjali Kalaskar, commented “as a quality professional, preparation for ITEA was a tremendous experience with measurable value.”

Hongmei Xue, quality engineer for the Virtual Rubik’s Cube Team from Pan Asia Technical Automotive Center Co. Ltd., said the recognition achieved in Seattle will encourage other teams to participate in the ITEA process. Xue said their project improved efficiency, improved accuracy, and shortened automotive product development lead time.

Since 1985, thousands of teams worldwide have participated in this team recognition process. Organizations such as Alcoa, Anheuser-Busch, Bayer, Coca-Cola, Ford Motor Company, General Motors, Johnson Controls, and Ritz-Carlton Hotel Company have showcased proven results with long-term implications, resulting in collective cost savings of billions of dollars.

For information on how to participate in the 2018–2019 International Team Excellence Award Process, visit or email [email protected].

About ASQ

ASQ, headquartered in Milwaukee, Wis., USA, is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With individual and organizational members in more than 140 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s organizations and communities to meet tomorrow’s critical challenges.

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