AMERICAN SOCIETY FOR QUALITY COOKIE POLICY

EFFECTIVE: April 15, 2025

Like many companies, the American Society for Quality (“ASQ” “we,” “us,” or “our”) uses Cookies and other similar tracking technologies on our website. This Cookie Policy describes ASQ’s use of Cookies, web beacons, and other tracking technologies on its website ("Site").

This Cookie Policy is part of ASQ’s Privacy Policy ("Privacy Policy") found at https://asq.org/privacy-policy. Capitalized terms not defined in this Cookie Policy have the meanings set forth in the Privacy Policy.

We may change this Cookie Policy from time to time to reflect changes in the Cookies we use and how we use them. A banner on our Site will remind you to review our Cookie Policy.

What are Cookies? How Do We Use Technology in the Services?

A cookie is a small text file that is saved onto your device when you use our Site. A cookie can either be a "session" cookie or a "persistent" cookie. Session cookies exist only for so long as you are visiting the website and are typically deleted when you exit your web browser. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed, and that cookie will remain active until its predetermined expiration date.

Cookies set by us, the website operator, are called "first-party cookies". Cookies set by our third-party partners are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through our Site (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your device when it visits our Site and may also recognize your device when you visit other websites utilizing that third-party’s services.

What About Other Tracking Technologies?

Cookies are not the only technology used on our Site. We may use other similar technologies from time to time, like web beacons or tracking pixels (together with cookies, “Cookies”). These are tiny graphic files that contain a unique identifier that enable us to recognize when someone has visited our Site in the past. In many instances, these technologies are reliant on Cookies to function properly, and so declining Cookies will impair their function.

How Do We Use Cookies and Tracking Technologies on Our Site?

Cookies allow us to collect technical and navigational information, such as browser type, operating system, keystrokes and mouse clicks, time spent on our Site and pages you visited, among other information. We may place Cookies or similar files on your device for security purposes, to tell us whether you have visited our Site before, to remember your language preferences, to facilitate site navigation, to understand whether you have come to our Site from an online advertisement displayed on a third-party website, to serve you with personalized advertising, to improve the performance of our Site, or to personalize your experience on our Site. Cookies also allow us to select which of our advertisements or offers are most likely to appeal to you and display them to you. Cookies may enhance your online experience by saving your preferences while you are visiting a website.

We use analytics services and targeted advertising Cookies in addition to location features on our Site to automatically collect information used to improve the Services and to advertise to you. Below are some of the analytics and targeted advertising tools we use:

A. Analytics Tools

We use third-party software tools on our Site to learn more about how visitors navigate the Site and view content. These third-party analytics providers provide use with analytical information collected through their Cookies that we use to improve the Site, to make sure it is easy to use, and to develop content that is both interesting and customized.

• Google Analytics and Google Advertising Features. We may use Google Analytics to collect and process information about your use of the Website. Google sets Cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Website.
  We have enabled and implemented the following Google Analytics Advertising Features: Google Tag, Google Marketing Platform, Google Analytics with Signals, and Google Dynamic Remarketing. To prevent your information from being used by Google Analytics and its advertising features, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. Opting out will not affect your use of the Website. For more information on how Google uses Personal Information, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ websites or apps.
• Session Replay: Hotjar. We may use session replay software offered by Hotjar. The session replay software allows us to collect information about how you navigate and use our Site in real-time. Hotjar collects information including date and time you visited the Site, mouse clicks, mouse movements, keystrokes and text input (sensitive PII data is masked), scrolling, webpage or content loading times and site errors. Other Personal Information Hotjar collects includes IP addresses, browser information, device IDs, and operating system. For more information about how Hotjar collects and uses your Personal Information, visit the Hotjar - Privacy Policy.
• Session Replay: Microsoft Clarity.  We have implemented and may use session replay software offered by Microsoft Clarity. The session replay software allows us to collect information about how you navigate and use our Site. Microsoft Clarity collects information including date and time you visited the Site, mouse clicks, mouse movements, keystrokes and text input (sensitive PII data is masked), scrolling, webpage or content loading times and site errors. Other Personal Information Microsoft Clarity collects includes IP addresses, browser information, device IDs, and operating system. Additionally, Microsoft collects or receives Personal Information from ASQ to provide Microsoft Advertising services. For more information about how Microsoft collects and uses your Personal Information, visit the Microsoft Privacy Statement.

B. Targeted Advertising

We use service providers and other third parties to serve you customized emails, SMS, and internet-based advertisements. Those ad networks use Cookies and other tracking technologies to serve ads based upon your prior visits to our Site. These ad networks may place and store Cookies on the devices you use to access our Services and collect information including your browsing behavior, referring sites, and your response to advertisements.

You may see advertising for ASQ’s products in your email or on another website you visit based on your browser behavior across the Site. You may also see our ads on Social Media networks because Social Media networks use interest preferences that you have chosen on the Site, as well as registration and other information about you, to choose which ads to display to you.

• Meta Pixel.  We use the remarketing services of Meta, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Meta”) on our website. We use Meta Custom Audiences to deliver targeted advertisements to website visitors across those Meta-owned Social Media platforms based on email addresses that we have collected. You may learn more about Meta Custom Audiences by visiting here. To learn more about Meta’s Privacy Policy including their services and your rights, please click here.
• LinkedIn Ads.  We may use LinkedIn Ads to display search advertisements and to track when you have visited or used our Site. If you click on a LinkedIn Ads advertisement, LinkedIn Ads stores a cookie on your device that is used to track the number of individuals who click on a LinkedIn Ads advertisement and are forwarded to the applicable website. To learn more about LinkedIn’s privacy practices, please refer to their privacy policy, available here. LinkedIn allows you to opt out of tracking associated with LinkedIn Ads. You may opt-out here or here.
• Microsoft Advertising.  We use advertising services by Microsoft (also known as “Bing Ads”), to display advertisements to you and to measure the success of our advertisements. If you click on one of our advertisements run by Microsoft Advertising or use our Site, Microsoft may place Cookies on your device. To learn more about Microsoft’s privacy practices, please refer to Microsoft’s Privacy Statement. Microsoft allows you to opt out of tracking associated with Microsoft Ads by visiting Microsoft’s Opt-Out Page.
• Feathr Pixel. We use the targeted advertising services of Feathr to serve you with more relevant advertising. To learn more about how Feathr treats information collected through the Pixel, please see Feathr’s Privacy Policy.
• ID5. When you visit the Site, ID5 collects information from you such as an IP address(es), user-agent string(s), page URL(s), and timestamp(s). ID5’s uses this information to enhance our identification efforts so that we may serve you with more relevant targeted advertising. You may opt-out of ID5’s collection and use of your Personal Information by enabling the ID5 Opt-Out. Learn more by visiting ID’s privacy policy.

C. Videos; Embedded Content.

Our Site may contain videos and embedded content provided by YouTube and other third parties, including visible content and/or feeds scripts embedded in the Site code. YouTube, Vimeo and such third parties may collect data about how you interact with such content.

We may use the YouTube application programming interface (API) Services to allow you to access YouTube content from our Site. Your use of YouTube is governed by YouTube’s Terms of Service and Privacy Policy and not by our Terms of Use or this Policy. We encourage you to read the YouTube Terms of Service and Privacy Statement which are available on its website at https://www.youtube.com/t/terms.

JW Player enables the videos to play on ASQ TV. JW Player may collect usage data when you watch an ASQ TV video, including browser information, your IP address, the data and times you use JW Player, and the videos you watched. If you view ASQ TV through a mobile device or tablet, JW Player will also collect information about the device including device ID, operating system, and diagnostic data. If you are in a jurisdiction other than the EEA, UK, or Switzerland, JW Player may collect tracking information by assigning an individual ID to your browser or device, to identify you across platforms that use JW Player. For more information about JW Player’s information practices, please see their Privacy Policy.

How Can You Manage Your Cookies?

• Adjust Your Cookie Settings on the Site
  You can choose to accept or decline most Cookies. When you arrive at our websites, you may choose to accept or reject non-essential Cookies or you may customize your cookie preferences using our cookie banner. Please be aware that if you disable or reject certain types of Cookies, some features and services may not work properly.
• Disabling Cookies on Your Browsers
  Most browsers automatically accept Cookies. You can disable this function by changing your browser settings, but disabling Cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can learn more about Cookies, including how to see what Cookies have been uploaded to your device and how to manage and delete them, by visiting All About Cookies.
• Changing Your Preferences
  To change your preferences with respect to the advertising services we use, as well as online ad services throughout the internet, and to obtain more information about ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.
• Disabling Ad Tracking on Your Device
  On your mobile device, you may have features that allow you to opt out of some targeted advertising (“Limit Ad Tracking” on iOS devices or “Opt out of Interest-Based Ads” on Android). To learn more about how these opt-out features work, please review your device settings. Even if you disable the tracking, keep in mind that you may still receive interest-based advertising, including from third parties with whom your information has been previously disclosed. You may also still receive generic advertisements from third parties that are not based on your interests and preferences.

Contact Us

If you have questions or comments about this Cookie Policy, please contact us at:

Mail:
  American Society for Quality
  Attn: Data Protection Officer
  600 North Plankinton Avenue
  Milwaukee, WI 53203

By Phone:
  North America: 800-248-1946 (Mexico, United States and Canada only)
  All other locations: +1-414-272-8575

Email: [email protected]