What Do CEOs Think About Quality

Abstract:Quality professionals can count on the support of the American Society for Quality when justifying the cost of quality to upper management. ASQ has conducted a survey of top executives in manufacturing, service, healthcare, and education to determine their perception of the quality issue. The survey�s conclusion indicates there is a significant gap between awareness and actual usage of quality initiatives and business process improvement. Executives tend to define quality as a product attribute, rather than as a management tool. An ASQ project team will use survey results to prepare materials for quality professionals to use in their campaigns to convince upper management of the economic value of implementing quality. A sidebar describes demographics used in the …

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