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Quality Function Deployment

Course ID QFD01LF
Format Web-based

Anyone interested in the history, organizational benefits, and methodology of QFD.

This course provides an introduction to the history, organizational benefits, and methodology of quality function deployment (QFD). Participants will understand a four-phase QFD process, know how to calculate a phase I QFD matrix, and be able to determine the data necessary for moving into phases II, III, and IV in a QFD process. They will also learn the basics needed to design robust products and services, document process design strategies, and create control and maintenance strategies. This course consists of exercises, quizzes, a final exam, and a certificate of completion. A downloadable student workbook is included with examples of four-phase QFD projects, a set of blank QFD matrices, an example of how to use QFD methodologies for strategic planning (Hoshin planning), and a bibliography.

Course Data

  • CEU Hours: 0
  • Length: 6 Hours
  • ASQ RU: 0.6
  • Provider: LearnFirm
Course Overview

Learning Objectives:

  • Define quality function deployment
  • Identify historic dates in QFD
  • Summarize the benefits of QFD
  • Identify the difference between a true customer need and a technical descriptor
  • Calculate a phase I QFD matrix
  • Define the focus within each of the four phases of a QFD process
  • Identify data necessary for every room in a four-phase QFD process
  • Evaluate an example of 'Houses of Quality'
  1. Introduction to Quality Function Deployment (QFD)
    1. Define Quality Function Deployment
    2. Understand how QFD creates a system for product development
    3. Outline the history of QFD
    4. Restate the focus within each of the four phases of a QFD process
    5. Relate the benefits of QFD
    6. List at least four potentials uses of QFD
  2. Pre-Planning a QFD Project
    1. Describe the process for completing a QFD project
    2. Know the key questions needed to plan and complete a QFD project
    3. State the definition for the Voice of the Market
    4. Comprehend the components of a great QFD team
    5. Know which departments should be on a QFD team
    6. Know the documentation needed for each phase of a QFD project
  3. The Voice of the Customer
    1. Describe the difference in the 3 levels of quality in the Kano Model
    2. Identify where customer information could be collected within your organization
    3. Explain how to determine the number of customer to interview
    4. Understand the different types of customers
    5. Know how to create a customer selection matrix
    6. Understand what the term “Gemba” means
  4. Needs vs. Features
    1. Understand the two basic requirements for collecting the Voice of the Customer
    2. Differentiate between a need and a solution or feature
    3. Know what to do when a customer gives you a solution rather than a true customer need
    4. Understand the definition for the term “level of abstraction”
    5. Know how to turn a verbatim statement into information that can be measured
  5. Calculating a QFD Matrix
    1. Recognize the difference between the what’s and the how’s
    2. Identify the stages in calculating a QFD matrix
    3. Understand the methodology behind the relationship matrix
    4. State the meaning for the symbols used in a QFD matrix
    5. Calculate a simple House of Quality
  6. Rooms in the House of Quality
    1. Define the different rooms in the House of Quality
    2. Know the steps in creating a House of Quality
    3. Build a House of Quality
    4. Recognize what to look for when evaluating a House of Quality
    5. Evaluate an existing House of Quality and make recommendations
  7. Beyond the House of Quality
    1. Define the steps needed to create a product design matrix
    2. Know the steps for creating a process design matrix
    3. Understand the rational in creating a control matrix
    4. Construct a product design and process planning matrix
    5. Evaluate production planning concepts
  8. Tools Needed for QFD: Affinity Diagrams
    1. Define affinity diagrams
    2. Identify when to use an affinity diagram
    3. State the steps for affinitizing information
    4. Describe the critical guidelines for using an affinity diagram
  9. Tools Needed for QFD: Tree Diagrams
    1. Identify the meaning for a tree diagram
    2. Understand when to use a tree diagram
    3. Identify the steps needed to create a tree diagram
    4. Recognize critical guidelines needed for creating a tree diagram
  10. Tools Needed for QFD: Cause and Effect Diagrams
    1. Define a cause and effect diagram
    2. Understand when to use a cause and effect diagram
    3. Define the steps in creating a cause and effect diagram
    4. Identify the guidelines for using a cause and effect diagram
  11. Tools Needed for QFD: Flow Charts
    1. Define flow charting
    2. Understand when to use a flow chart
    3. State the different uses for flow charting
    4. Identify the different symbols used in simple flow charting
    5. Describe the guidelines for flow charting
System Requirements
Here is what you need to participate in an ASQ web-based, self-paced, or instructor-led virtual WebEx course.

Registration Email

After course registration, you will receive an email with access instructions. If you do not, please check your email junk, spam, or clutter folders. If the email is not there, please contact ASQ. For virtual WebEx courses, you will receive another email 24 hours prior to the start of class containing additional access information.

Technical Requirements

  • Computer – PC or Macintosh
  • High-speed internet connection
  • Adobe Flash Player 10.3 or later
  • Windows: Internet Explorer 8 or later, Google Chrome (latest version), Firefox (latest version)
  • Mac: Safari 7 or later, Google Chrome (latest version), Firefox (latest version)
  • For instructor-led virtual WebEx courses, a speakerphone or telephone headset in a designated room or space with no distractions (preferred)

NOTE: Refer to product description for any additional system requirements.

WebEx – Virtual Course: Advance Preparation and Student Information

Join a Test Session

We strongly suggest that you join a WebEx test session in advance of your scheduled virtual training, using your preferred web browser. This can help prevent problems launching content the day your training begins.

If you do not have administrative privileges on the SAME computer you will be using the day of your training (i.e., your workstation within your organization) you may need the assistance of your local IT/IS help desk staff for the platform to engage correctly.

To join a test session (meeting), click here and enter your name and email address to join. If successful, you will see a screen that says "Congratulations! Your system is now set up properly ..."

Deactivate Pop-up Blockers

You should deactivate any pop-up blockers, spam filters, and company firewalls that could prevent the WebEx client platform or web-based course from working properly. Third-party toolbars such as Bing, Yahoo, and Google should also be disabled due to their own pop-up blocking capabilities.

Cancellation Policy
ASQ reserves the right to cancel or re-schedule courses and to change instructors. Please be advised that in the event of a course cancellation, ASQ is not responsible for airfare penalties or other travel related expenses you may incur.
  • If you need to cancel, we will refund your paid registration fee as noted below.
    • Requests for cancellations/transfers received at least 5 business days before the start of the course receive a full refund/transfer.
    • Requests received within 5 business days of the course starting incur a $150 processing fee.
    • After the course starts, there are no refunds or transfers.
    • Registrants who fail to attend without advance notice are liable for the entire course fee.
    • If you cannot find a substitute, we can transfer your course fees to another ASQ course of your choice.
  • You must successfully complete the entire course or program before IACET CEUs and a Certificate of Completion can be awarded.

Enrollment Details

Format: Classroom
Format: Web-based

Internet-based, self-paced training modules, which may involve combinations of text, visuals, audio, interactive simulations and quizzes (see specific courses for features and tools).  These web-based courses require a computer and Internet access.

QFD01LF Self-Paced English 365 Days List: $289 Member: $259



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