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Introduction to Quality Management

Course ID ITQM
Format Face-to-Face

This training is an introduction to continuous improvement that combines concepts from ASQ’s Certified Manager of Quality/Organizational Excellence and Certified Quality Improvement Associate bodies of knowledge with the Malcolm Baldrige National Quality Award criteria.

This course is designed to provide participants with the quality management principles, techniques, tools, and skills for on-the-job applications useful in a wide range of businesses and organizations, including service, manufacturing, government, education, and healthcare. Although not designed as a certification refresher, this course will help seasoned professionals brush up on the key elements of QM.

Course Data

  • CEU Hours: 0
  • Length: 34 Hours
  • ASQ RU: 3.4
  • Audience: Practitioner
  • Provider: ASQ
Course Overview

Learning Objectives:

  • Compare and contrast the Baldrige model for business excellence vs. ISO 9001:2008.
  • Be able to understand a strategic planning and deployment process for improvement, performing a SWOT analysis and reviewing current models/tools such as balanced scorecard, scenario planning and Hoshin planning/policy.
  • Develop aligned goals, long-and short-term objectives and plans, for their functions.
  • Understand current practices in customer and market requirement definition, satisfaction/retention, and product and process design, including completing a QFD relationship matrix.
  • Know when and how to use fundamental QC and QA elements to control, correct and improve processes and products. Includes the use of a problem solving process and quality tools, control plans and charts, process capability, audits, supplier quality management, documentation, calibration, and measurement quality.

Who Should Attend:

Anyone who wants to use QM framework and proven approaches and tools to be more effective on the job.
  1. Introduction and Basics
    1. Focusing quality on getting business results
    2. Management systems (Baldrige and ISO 9001)
    3. Quality evolution
    4. QM goals and core values/principles
    5. Using a learning and action log to increase class value back on the job
  2. Leadership, Organizational, and HR Issues
    1. Communicating and learning styles
    2. Motivational concepts
    3. Management theories and styles
    4. Organizational structures
    5. Team evolution, roles, and making teams effective
    6. Mager's model for analyzing performance problems
    7. Training needs analysis, development, delivery, and improvement
    8. Kirkpatrick's four levels of evaluating training effectiveness
  3. Strategic Planning
    1. Strategic planning and deployment model
    2. Mission, vision, values
    3. SWOT, gap analysis, and benchmarking
    4. Long and short-term goals
    5. Setting and implementing plans
    6. Current examples - balanced scorecard, policy deployment, scenario planning
  4. Customer and Market Focus
    1. Market segmentation and customer knowledge
    2. Determining and deploying customer needs, including QFD
    3. Customer survey feedback process
    4. Methods to depict survey results graphically
    5. Customer relationship enhancement
  5. Information and Analysis
    1. Managing by facts - the foundations
    2. Assuring the reliability of measures
    3. Statistical thinking
    4. Process control with control charts and determining the capability of a process to meet specifications
    5. Analysis of data
  6. Process Management
    1. Maintaining the current state
    2. World class improvement process
    3. Supplier quality management
    4. Project management
    5. Getting improved results

Detailed Course Description

Learn quality management (QM) concepts and tools you can immediately apply on the job to improve your organization. This course provides comprehensive review and working knowledge of key elements represented by ASQ’s Certified Manager of Quality/Organizational Excellence and Certified Quality Improvement Associate bodies of knowledge and the Malcolm Baldrige National Quality Award performance excellence criteria.


This course is taught using adult learning principles including discovery learning techniques and a learning and action planning log to maximize content retention and usage.


Digital course content is included with the purchase price of this course. 
Cancellation Policy
ASQ reserves the right to cancel or re-schedule courses and to change instructors. Please be advised that in the event of a course cancellation, ASQ is not responsible for airfare penalties or other travel related expenses you may incur.

If you need to cancel, we will refund your paid registration fee as noted below.
  • Requests for cancellations or transfers to another course offering received at least 30 calendar days before the start of the course can receive a full refund or transfer.
  • There are no refunds within 30 calendar days before the start of the course.
  • Requests to transfer to another course offering received between 29 and 10 calendar days of the course starting incur a $150 processing fee.
  • There are no transfers within 9 calendar days before the start of the course.
  • There are no refunds if the content has been accessed.
  • Enrolled students who fail to attend their registered course without advance notice are liable for the entire course fee.
  • IMPORTANT: Some courses are delivered by ASQ’s partners and have separate cancellation policies. Please refer to the product page for exact information or contact Customer Care at [email protected].
David McClaskey CSSBB, CQIA, CMQ/OE, CQE
Debra Owens CMQ/OE, CQIA
David Jones
Lestie Carey

Enrollment Details

Format: Classroom
Format: Face-to-Face

An instructor-led traditional classroom experience. Classroom-based instruction involves the highest level of instructor/student interaction. We offer classroom style training in two formats. See public and on-site.

No Offerings Scheduled English List: $2419 Member: $2189


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Corporate Training

Custom training options for your organization

Need cost-effective learning with customized delivery? ASQ can train your employees on your schedule.

5 Key Benefits of Training with ASQ:

  1. Single-Point Provider: Manage your teams live sessions and e-learning via a dedicated ASQ account manager for continuous guidance and support throughout your learning program.
  2. Reliability: ASQ's expert instructors and world-renowned quality content is at your service to upskill teams anywhere they are.
  3. Cost efficiency: Choose from virtual, face-to-face, and e-learning to optimize your ROI and minimize disruptions of your operations.
  4. Immediate results: Employees complete courses ready to apply what they have learned.
  5. Convenience: Get the training you need anytime, anywhere, from any device. Become an ASQ Organizational Member for even more benefits!