Newsletter Archive - full copies of past Division newsletters

Statistics Body of Knowledge - our library content below focuses on the topics in this listing.


Open Access

Sample Sizes and Marketing Campaigns

by Ajmani, Vivek

This paper compares two commonly used methods for determining sample sizes in marketing campaigns and provides guidelines for selecting the best method to satisfy business objectives...

  • Filetype: pdf
  • Publish date: 2008-01
  • Keywords:Sample Size, Type 1 error, Type 2 error, Confidence interval, Hypothesis testing, Sample cost
Open Access

The Alpha-Beta Wars: Which Risk Are You Willing to Live with?

Mini Paper Appearing in Spring 1988 Newsletter

by Propst, Annabeth L.;

This issue contains the Mini-Paper "The Alpha-Beta Wars: Which Risk Are You Willing to Live with?" by Annabeth Propst...

  • Filetype: pdf
  • Publish date: 1988-03
  • Keywords:Common cause, Hypothesis testing, PDCA (plan-do-check-act) cycle, Shewhart chart, Special cause, Type 1 error, Type 2 error

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