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Open Access

Sample Sizes and Marketing Campaigns

by Ajmani, Vivek

This paper compares two commonly used methods for determining sample sizes in marketing campaigns and provides guidelines for selecting the best method to satisfy business objectives...

  • Filetype: pdf
  • Publish date: 2008-01
  • Keywords:Sample Size, Type 1 error, Type 2 error, Confidence interval, Hypothesis testing, Sample cost

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