Abstract

Data visualization should be part of any analysis project. It plays a key role in unlocking the value of data and can help you tell the story of the data. But considering the variety of tools available to convey information, how do you choose the right tool? There's a four-step process to help you get clarity around the story you’re trying to tell with the data so you can choose the right tools to tell it. A real-world example of a winery illustrates how this information can be communicated visually. By understanding how people process information, you can expand the effect of your data and become a better communicator.