Abstract

In light of a recent decline in the number of ISO 9001 certifications, the authors examine whether the standard is at a crossroads in terms of how organizations view and use it. Misconceptions about ISO 9001 and poor implementation of the standard may be contributing to dissatisfaction and a decline in its popularity. The authors offer advice to organizations on implementing the standard in the right way to sustain activities, as well as propel operations and processes to the next level.