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Customer Focused Process Innovation

Customer Focused Process Innovation

Linking Strategic Intent to Everyday Execution

David Hamme

Hardcover, 368 pages, Published 2015
Dimensions: 6 x 9
ISBN: 978-0-07183-470-4
Item Number: P1572

Member Price: $35.00

List Price: $35.00
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  • customer
  • process
  • innovation
  • strategy
  • customer-focused
  • innovates
  • sustainability
  • growth
  • enterprise


In this groundbreaking book, business innovation expert David Hamme reveals a powerful and proven method for connecting your company’s valuecreation processes to customer-desired products--forging a direct link between strategic intentions and everyday business activities.

The goal is to systematize innovation in your company--and Customer Focused Process Innovation takes you step-by-step through the details to accomplish this goal.

With Hamme as your guide, you'll transform your organization into a Process Focused Enterprise--one in which organizational silos, command-andcontrol management, guesswork, and information inadequacies cease to exist--and where intuitive, simplified, fact-based, customer-connected, efficient approaches are the rule, not the exception.

Customer Focused Process Innovation shows you how to:

  • Assess your current operational capabilities by visually depicting work streams and building a conceptual blueprint from your core value chain to the end consumer
  • Drive customer-focused improvements by building rich feedback loops from the front lines and by actively managing the customer's processes
  • Implement a powerful new system that embeds process management practices to ensure every process delivers the greatest financial benefit