- Strategic planning
Explaining Quantum Concepts in Plain Language and using real-world examples, Harris inspires innovation while providing practical guidance for applying these ideas in actual planning situations. Just as light has a dual nature- it can be a wave and a particle- so the needs and wants of a customer can be both discrete and continuous, or the market focus of an organization can be both targeted and many faceted. Likewise, Heisenberg's uncertainty principle-that we cannot know both the position and the speed of an electron-reminds us that it is impossible to be aware of every relevant fact before we make a decision. Planning must be a learning -forward process that continually adjusts to new information. Harris's lessons act as triggers for inquiry, giving you an opportunity to discover more innovative and successful strategies.