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The Journey
Cover image for The Journey

The Journey

Achieving Sustained Organizational Success

Charles A. Cianfrani, Isaac Sheps, John E. (Jack) West

Hardcover, 209 pages, Published 2019
Dimensions: 6 x 9
ISBN: 978-0-87389-9864
Item Number: H1561

Member Price: $42.00

List Price: $60.00
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  • leadership
  • organizational identity
  • strategy
  • engagement
  • relationship management


In today’s competitive environment, it’s no longer enough to satisfy your customers. To sustain success, you must meet the needs and expectations of all relevant interested parties of your organization.

The journey is a process in which those needs and expectations are inputs, and sustained success is the output. To transform the inputs into sustained success, the organization must establish and implement the right processes. This represents ‘what’ must be done. The organization also must ensure that it has the behaviors and competences needed to maintain these processes, representing ‘how’ things should be done.

This book covers both the ‘what’ and ‘how’ aspects of achieving sustained success and is a guide for top managers ready to embark on this journey. The chapters serve as a sequential checklist that elaborates on the key elements of the process, with each element building on the next as readers are guided through their journey.