Renowned trainers Judy and Joe Pauley describe for you the six personality types: Reactor, Workaholic, Persister, Dreamer, Rebel, and Promoter. Since no person fits neatly into one single category, they present a nuanced view of these types and the different “floors” of all of our personalities. The book then describes the needs and perceptions of each of the personality types, and the channels and interaction styles you can use to reach each of them.
The concepts described in this book are scientifically based and have withstood nearly 40 years of scrutiny and scientific inquiry. They are also universal, having been proven effective everywhere they’ve been used—in the United States, Canada, Europe, Asia, Australia, New Zealand, Africa, Latin America, and the Caribbean.