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The Path to Profitable Measures
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The Path to Profitable Measures

10 Steps to Feedback That Fuels Performance

Mark W. Morgan

PDF, 130 pages, Published 2004
ISBN: 978-0-87389-649-8
Item Number: E1240

Member Price: $10.00

List Price: $10.00
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  • Measure


Turn your information flood into meaningful feedback with The Path to Profitable Measures. With 10 simple steps, author Mark Morgan shows you how to design, tailor, and use your unique set of indicators – your Scorecard – to provide a clear picture of progress toward your important business goals.

You won’t sort through jargon and you don’t need a background in statistics, quality, or computer science to follow Kathy, the marketing manager from a hypothetical television station, as she illustrates each step with examples and actions. This book is an easy-to-apply guide to give you, the working manager, practical tools and advice for using better feedback to achieve goals easier, faster, and with less hassle.

The Path to Profitable Measures will also help you evaluate your current measures. From an initial assessment, you quickly determine gaps in your existing feedback. It’s a complete, step-by-step reference for everything you need to know about using a comprehensive Scorecard that will spark your team’s performance toward significant financial, customer, operational, and employee results.

Any manager – from a CEO to a front-line supervisor – who wants to achieve better results and provide his or her team with meaningful feedback will benefit from this book. Wonderfully concise and conversationally written, this book will help you develop and use your personal managerial Scorecard, leading to better feedback and better business results.