The ADDIE Model: Designing, Evaluating Instructional Coach Effectiveness

Abstract: The era of accountability throughout the last decade has brought with it a demand for increased capabilities in today’s educators. The elevated need for teachers to engage in the practices of effective instructional design, quality lesson delivery using research-based strategies, and data-enhanced reflection of student results has begun a flurry of interest in a form of professional development known as “instructional coaching.” Recent literature and conversations have demonstrated great strides in identifying the proper role of the instructional coach, as well as key practices coaches can use to support the work of their campuses. Very little information, however, has surfaced in the public education community that describes specific, systematic processes that coaches can use to evaluate the impact and effectiveness of their support. Using the Analysis-Design-Develop-Implement-Evaluate (ADDIE) Model of instructional design, the instructional coach can effectively demonstrate a proper return on expectation for each of his or her intended stakeholders.

Keywords: Continuous Improvement - Primary and Secondary Education Brief