ASQ - Team and Workplace Excellence Forum

Online Edition — June 2003

In This Issue
When Executive Coaching Shifts
to Clinical Consultation
Observations From a “Reinvented” Coach
Leading Wholeheartedly:
A Quality Approach
Full Engagement Leadership
Looking Toward the Future
AQP’s Team Excellence Award Evaluation Criteria



AQP Connections
Articles in Brief
News Bites
What’s Up?
The Help Desk

Book Nook

Our Readers Say

June 2003 News for a Change—Home Page


NFC Index

AQP Home

Looking Toward the Future

The most recent issues of News for a Change have included a multipart report on ASQ’s Futures Study that was conducted during the summer of 2002. Ken Case, president-elect of ASQ, has shared the seven key forces that are most likely to affect quality in the foreseeable future, as well as three of the four scenarios that were developed to speculate on how society may look in the not-too-distant future.

Scenario 1, the most likely projection, was called “The Fruits of Knowledge.” The worst case was described in scenario 2, “Back to the Past.” The third scenario was presented in the May issue and was called “Sustainability.” We’ll now learn about “The Garden of Quality,” where the world is described as a global village.

In this scenario, we’ve progressed from allowing technology to drive business and business to drive society, to submitting technology to human and biospheric well-being. Most large institutions are fraying, giving way to fluid, evolving, human-centered systems based on trust and mutual benefit. Communicating worldwide is as easy and prevalent as breathing. Quality is embedded in every sphere of activity. People work within affined communities to pursue common goals for human betterment.


  • Snowballing social, global, and ecological crises made us realize we had to change quickly, prompting a mandate to reorganize society around personal, social, and environmental well-being.
  • Cooperation and collaboration are the organizing principles, building off the
    successful global antiterrorism coalition.
  • ASQ/AQP maintain a huge library of best practices on the global quality network.
  • Creating products and services that contribute to human betterment has replaced consumption as an economic engine.
  • Military services have been replaced by peacekeepers who go where needed to resolve conflicts between or for organizations.
  • Racism is eliminated. Women are at last truly equal to men.


  • Most social problems are solved at the local or regional level, with leaders cooperating intensively via the Internet.
  • Artificial intelligence is integrated into most systems, providing error-free service and freeing humans to pursue breakthrough thinking.
  • Illness is nearly extinct, thanks to prevention-oriented lifestyles and genetically based customized medicine.


  • Researchers are using satellite networks and DNA supercomputers to map the interactions of Earth’s biosphere and atmosphere. This allows quality methods to be applied to counter the ecological legacies of the 20th century.
  • Quality systems are being used to identify and eliminate the negative impacts of all human activity.
  • The paradigm of mankind having dominion over other animals and plants has been replaced by the realization that we are part of the biological community we call Earth.
  • Humans have accepted the data that told us we were destroying our host, as we determined our very survival depended on valuing interdependence.

The Quality Profession

  • In the 2010s, we accepted quality as a guiding principle and radically reshaped society at all levels.
  • Quality moved up the value chain to become an ethic—more than a set of principles and practices.
  • Quality has gone beyond making the world better for consumption to addressing the broader issues of creating and sustaining a civil society.
  • ASQ and AQP are globally recognized as a model for co-creating the future with other cutting-edge organizations on a variety of topics, and their contribution to world peace.

KEN CASE is regents professor of industrial engineering and management at Oklahoma State University, where he also serves as executive director of the master of science in engineering and technology management program. He has doctorate and master’s degrees in industrial engineering, and a bachelor’s degree in electrical engineering from Oklahoma State University. Case is currently ASQ’s president-elect and has served as board treasurer, national director, editorial board member, and Tulsa Section chair. An ASQ-certified quality engineer, reliability engineer, quality auditor, and quality manager, Case was named outstanding engineer in Oklahoma in 1987. He is a past president of the Institute of Industrial Engineers, a member of the National Academy of Engineering, a Baldrige judge (1991-93), and an academician in the International Academy for Quality.

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