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In This
Issue...
 Ken Blanchard
----Interview
Year 2000 Recruitment
----Tactics
Teamwork at NASA
Team Effectiveness
----In Health Care
The Downside of
----Upsizing
Features...
Peter Block Column
Views for a Change
Pageturners
Briefcases
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Brief Cases
Business News
Briefs
Do You Know Your Company's Hidden
Identity?
--What is the
hidden identity that your organization is transmitting to
the public? Is their inappropriate language; is your
informational material (Web site, brochures, etc.)
valuing people or things?
-- There are
"corporate criteria words" that express messages to you.
These words indicate the values and the focus of the
company. Add up all these words and you get the hidden
identity of the organization. Look at the key words that
are used to describe the company. Are they words that
value people or things? When searching Website or printed
material on various companies, look for words to
determine if you fit with them.
-- People values
are highlighted with words such as: communication,
interpersonal, learning, fun, challenging,
people-oriented, nurturing, team and collaborate.
Thing-oriented words are: technology, science, processes,
cutting edge, analysis. Seek out a company that uses and
values the key words you find important and ultimately
you will uncover the hidden identity of the
organization.
Ask Why They Don't Like You
--Learn how to
manage the knowledge that you don't have in your company
so that you can be better. This may be key to your
success. If your competitors have information that you do
not have, it could make the difference between them
winning and you failing. To learn more about what you do
not know, you have to ask people who are not your clients
or customers why they aren't. Go to those companies that
are not choosing to partner with you and find out why
not. Attend brainstorming sessions pertaining to your
field and apply some of the ideas to your own and see
what happens. The most crucial aspect is to continue to
always ask yourself what knowledge your company does not
have.
If You Are Surfing at Work-Watch
Out!
--A 1999 study
conducted by Surfwatch Softwatch indicates that almost a
third of the time workers spend on the Internet is for
recreational purposes. This is twice the amount of time
reported in 1998. Employers are cracking down on this
wasted time online during work hours by monitoring their
employees' Web activities. Many bosses are resorting to
firing those who have been caught gambling, frequenting
pornography sites or simply goofing off online. However,
employers must be careful in this present tight labor
market. This hard-line approach may backfire, raising
privacy concerns, destroying trust and leading to the
exiting of valuable employees.
-- So be careful
the next time you are thinking of browsing the Web, the
boss may be looking over your shoulder.
Return to January 2000
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