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Dura-Tech, Inc. is a screen printer of custom overlsys and graphic panels located in LaCrosse, Wisconsin. The company started in 1977 with six employees and now employs nearly 220 non-union full-time team members in its own modern 26,000 square-foot facility.
Our emphasis on tema building and continuos improvement, which began in the late 80s remains an integral part of our current Worlc Class Quality Leadership Plan, a three to five year strategic business plan to double our 1996 sales by the year 2000. This aggressive growth is requirering a current expansion of our exisating plant to 65,000 square feet.

My question is, in an era of continuos improvement, reenginerring, change and downsizing what are the keys to building a buringing level of job commitmemt within our organizations from all of our employees?

Peter J. Bentz, President,
Dura-Tec, Inc., LaCrosse, Wisconsin

John Runyan Responds
H. James Harrington Responds