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Sample Sizes and Marketing Campaigns
by Ajmani, Vivek
This paper compares two commonly used methods for determining sample sizes in marketing campaigns and provides guidelines for selecting the best method to satisfy business objectives...
- Filetype: pdf
- Publish date: 2008-01
- Keywords:Sample size, Type 1 error, Type 2 error, Confidence interval, Hypothesis testing, Sample cost
The Alpha-Beta Wars: Which Risk Are You Willing to Live with?
Mini Paper Appearing in Spring 1988 Newsletter
by Propst, Annabeth L.;
This issue contains the Mini-Paper "The Alpha-Beta Wars: Which Risk Are You Willing to Live with?" by Annabeth Propst...
- Filetype: pdf
- Publish date: 1988-03
- Keywords:Common cause, Hypothesis testing, PDCA (plan-do-check-act) cycle, Shewhart chart, Special cause, Type 1 error, Type 2 error
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