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A Primer on Surveys

Mini-Paper appearing in the Winter 2000 Newsletter

by Heaphy, Maureen S.; Gruska, Gregory F.;

This article discusses considerations in question wording, answer choices, comparisons between surveys, and piloting (or validating) a questionnaire prior to its full-scale exe!..

  • Filetype: pdf
  • Publish date: 2000-01
  • Keywords:Communication, Random sampling, Rating scales, Representative sampling, Stratified sampling, Surveys

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