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Design, Marketing and Quality Management: Parts of a Whole

Youden Address Appearing in Winter 1992 Newsletter

by Lawton, William;

The successful integration of Quality Management, the marketing function, and en!..

  • Filetype: pdf
  • Publish date: 1992-01
  • Keywords:Preference Models, Conjoint Analysis, Analysis of Variance (ANOVA), Utility Curve, Fractional factorial

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