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Open Access

The Loyalty Elephant

by Hoisington, Steve; Naumann, Earl

There is an old parable about a group of blind men describing an elephant. Lacking vision, they must use their sense of touch to understand what an elephant looks like. Recent articles about the differences between customer satisfaction, customer value...


Column: Career Corner: Supply Chain Management: A New Opportunity

by Hutchins, Greg

In a recent survey of more than 200 companies, Deloitte Consulting found that while 91% of manufacturers rank SCM as either critical or very important to their company's success, only 2% rank their supply chains as world class. This...


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