March 2011


Download Issue
(PDF Format)

On the Clock

by Watson, Robert Q.; Leeson, Ken

Whatever the business, customers expect timely and efficient service. They expect their phone calls to be answered in two or fewer rings. They loath waiting in long lines and want transactions handled as quickly as possible....


If You Build It, They Will Come

by Levett, James M.; Andringa, Dale J.; Roberts, Peter W.

After decades of rising healthcare costs and individual stakeholder initiatives to cut expenses, annual medical cost trends continue to outpace all other employer economic indicators. The current economic crisis and federal healthcare reform discussions...


Open Access

For Starbucks, It's in the Bag

by Johnson, Louis; Burrows, Sarah

When voice-of-the-customer data showed Starbucks Coffee Co. needed to improve the packaging of its one-pound coffee product, it set out to learn the effects of process parameters on the key packaging quality characteristics....


Lessons in Loyalty

by Hayes, Bob E.

Business growth depends on improving customer loyalty behavior. Companies with higher customer loyalty usually experience faster business growth than companies with lower customer loyalty, research has shown....


Go With the Flow

by Theiss, Brandon R.

In an effort to implement lean Six Sigma initiatives, many companies forget that data flow and material flow are two sides of the same coin. This starves the Six Sigma methods of data, which causes the enterprise to run at a suboptimal level....



Featured advertisers