New Technologies Aim to Transform Vehicles; Safety, Security Features May Help Cars Stand Out

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USA Today

April 19, 2019

By Nathan Bomey

Self-driving cars are coming—someday.

But for now, carmakers and suppliers are focused on technologies that improve vehicle safety, security and convenience.

With the 2019 New York Auto Show set to begin next week with media previews, car companies are looking for ways to stand out from the competition in an era when quality and reliability are similar across brands.

“These things that a few years ago were expensive options on luxury cars are now safety features” across most line-ups, said Tom Mayor, a consultant at KPMG who advises car companies on their strategies.

Completely driverless cars are more than 10 to 15 years out, he said. But here are six new technologies you can expect long before you can buy a self-driving car.

1. More secure ways to start a car

Concerns about theft and a desire to offer more convenience have led automakers to pursue new ways to unlock and start vehicles.

Wireless key fobs left in vehicles are making it easier for thieves to steal cars. Auto theft hit an eight-year high in 2017.

At the New York Auto Show, Hyundai is introducing a “Digital Key” that allows vehicle owners to open and start their cars with their smartphones. The system can be programmed to work with up to four phones. It will use near-field communication (NFC) technology to detect whether the approved phone is close to the vehicle’s door. When the key is placed on a wireless charging pad in the center console, the driver can start and stop the car with a button.

2. In-car monitoring systems

Volvo announced in March that it “believes intoxication and distraction should be addressed by installing in-car cameras and other sensors that monitor the driver and allow the car to intervene.”

The company is installing in-cabin cameras on all of its vehicles beginning “in the early 2020s.” It did not reveal details about where they would be positioned or how many there would be.

But the Chinese-owned Swedish automaker said it “wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes” driver behavior.

3. Augmented reality

Automakers are rapidly advancing augmented reality systems to help drivers keep their eyes on the road instead of looking away to get directions, for example.

Some luxury models already have the capability to project the speed limit and other limited information onto a small windshield display for the driver to see. But engineers are going a step further.

“We’re continuing to see a lot of focus on technologies that will reduce driver distraction,” Mayor said. “Picture a full-windshield heads-up display that can project the turn arrow actually onto the road in front of you or at least give you that perception with augmented reality.”

4. Partially self-driving tech

For self-driving cars to become a reality, they must be able to create a continuously updating digital picture of the environment surrounding them. That requires advanced sensors and radar systems.

Auto supplier Magna International is developing what it calls “Icon Radar,” which provides military-grade ability to distinguish between individual objects and enables driverless car technology.

“The existing radar systems are analog,” said Swamy Kotagiri, Magna’s chief technology officer. “We looked into the future and said, ‘We see a transformation just like ... in the cell phone industry where you went from analog to digital.”

5. Bigger, more advanced touchscreens

Tesla’s introduction of a large touchscreen as a replacement for most physical controls in the vehicle has influenced competitors to move in a similar direction.

The recent arrival of more reliable voice-assistant technologies in the vehicle, such as Amazon Alexa, Google Assistant and Apple Siri, will help alleviate some of the safety issues.

6. More driver assistance systems

Previously available largely on luxury cars, systems like lane-keeping assistance and automatic emergency braking are making their way into everyday models.

In fact, automakers have pledged to make automatic emergency braking standard on all vehicles by September 2022.

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