June 14, 2018
Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction.
Customers can now send feedback directly to Facebook about their experiences with businesses.
A short one-tap survey will be available after a user completes a purchase that was initiated through a Facebook ad.
Users can rate their experience with a sad face, a neutral face, or a happy face. A questionnaire will then appear so the user can provide more information.
Feedback will be shared with businesses only if they receive a large volume of negative feedback. Facebook will give the business a chance to improve before taking further action.
If feedback does not improve, Facebook will reduce the amount of ads the business can run. “This can continue to the point of banning the advertiser,” the company says.
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