Consumer Reports Judges Ram Tops Among Half-Ton Pickups

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Legal Monitor Worldwide

August 28, 2014

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Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine’s top spot among full-size light-duty pickups.

The Ram 1500 EcoDiesel earned high marks for fuel economy and its “whisper quiet” interior. The influential magazine said that, in testing, the diesel-powered half-ton achieved average fuel economy of 20 mpg city and 27 mpg highway, far above competitors.

“These are about the same fuel-economy numbers that we typically see in a midsized SUV,” Jake Fisher, director of automotive testing for Consumer Reports, said in a statement. “Ram is currently the only truck to offer turbo-diesel technology. It will be interesting to see what impact it will have on the half-ton truck market.”

USA Today reported the results earlier today.

Powered by a 3.0-liter V-6 turbodiesel engine, the Ram 1500 EcoDiesel went on sale earlier this year and was met with great demand from consumers. This summer, Chrysler Group executives said EcoDiesel Ram 1500s were sitting on dealer lots an average of 13 days before they were sold, about six times faster than gasoline-powered Ram 1500s.

Consumer Reports’ vehicle opinions are broadly used by consumers as they make their vehicle purchasing decisions in part because the magazine purchases its test vehicles directly from dealerships instead of having them supplied by manufacturers.

The EcoDiesel pickup scored 82 in road testing, a point higher than the gasoline-powered Ram 1500 that Consumer Reports had tested earlier. It is the second consecutive year that Consumer Reports had advised consumers to purchase the Ram 1500 over other half-ton competitors.

In a statement to Automotive News, Doug Betts, Chrysler’s senior vice president for quality, said the back-to-back selection by Consumer Reports “is evidence the Ram Truck team is not going to stand still. We’re committed to continuous improvement in all aspects of quality and performance in our products and the Ram is no exception.”

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