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Abstract:Product development relies heavily on the wants and needs of the intended customer in order to be successful. Organizations use customer feedback to drive the design and creation of new or updated products, and the success of those products further drives innovation and feedback. Quality function deployment (QFD) serves to take customer feedback and requirements and convert those notes into technical specifications that can be used to create new prototypes. Another method to harvest feedback is design thinking, which when paired with QFD can carve a clear path for future innovative …

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