On the Right Course

Abstract:Corporate social responsibility (SR) practices can be viewed negatively by stakeholders if they are not efficient and aligned with organizational goals. The define, measure, analyze, improve and control (DMAIC) quality approach can help determine which SR projects to engage in and measure the impact of implemented projects. Of particular importance is identifying and considering the voice of the stakeholders. It is also crucial to ensure the SR program has the desired social …

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--Azadeh, 05-08-2012


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