Making the ‘Decision’ Easier

The “Decision-to-Join” study, conducted by ASAE & The Center for Association Leadership, surveyed the combined memberships of 18 organizations, including ASQ, to examine the reasons people joined—or chose not to join—their respective associations.

The survey drew nearly 17,000 responses, and the results shed new light on how association members define value.

Numerous key findings arose, including one of particular interest: Among the 756 ASQ members who took the survey, respondents identified industry magazines and journals as the top way to receive information about their profession or field (62.9%). Respondents were allowed up to three choices; association websites ranked next (54.9%), followed by e-newsletters (54.3%). (Additional results are detailed in the “Keeping Current” article on p. 12.)

The finding bolstered support for an initiative we were already exploring: a full redesign of Quality Progress and its corresponding online presence.

I’ve alluded to the redesign in past issues and have asked for reader input via surveys and focus groups. In January, we’ll unveil the newly redesigned Quality Progress, along with its companion website, complete with its own URL, www.qualityprogress.com.

Don’t worry: The content you’ve always valued won’t go away. Instead, we are focused on adding value by adding more content: a new department called “Expert Answers,” and a number of modifications that will make your reading experience more informative and enlightening. The website upgrades will make it more interactive, searchable and engaging, with web-only features and content updates throughout the month. We hope to enhance the user experience and offer extras beyond the contents of the print version.

Right now, the editorial staff is busy toiling away to perfect nameplates and layouts, and while you’ll have to wait to see the finished product, we’re more than confident you’ll be pleased with the results.

The QP staff is excited about the changes going on around us—except for one: QP’s assistant editor, Dave Nelsen, concludes his 5-year run with the magazine with this issue. We’ll miss his thorough editing, creativity and shrewd news judgment. Thanks, Dave!

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