Making It Look Over Easy

Abstract:Sunny Fresh Foods was the first food company to win the Malcolm Baldrige National Quality Award in 1999. The manufacturer of egg based products won the award again in 2005, this time applying in the manufacturing category, having outgrown the small business category. Sunny Fresh focuses on its core ideology that remains unchanged regardless of changes in the marketplace. These core values are customer focus, safety, quality, stakeholder focus, and ethics. Sunny Fresh believes the best way to satisfy a customer is by having the best employees and processes, which the Baldrige awards validate. A sidebar article paraphrases Philip Crosby's Four Absolutes of …

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