The Image and Reality of Excellence

Abstract:Medical device manufacturer Medrad Inc. was the only company in the manufacturing sector to receive the Malcolm Baldrige National Quality Award for 2003. The company has been involved with Baldrige since the award�s inception fifteen years ago. Medrad credits Baldrige for much of its worldwide reputation for high quality products and customer satisfaction rates. Additionally, continually improving performance in the Baldrige criteria has led to impressive business results. Medrad believes quality products, satisfied customers, enthusiastic employees, and market leadership are ample rewards for its investment in …

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