Kanji, Gopal K. (1990, ASQC) Sheffield City Polytechnic, Sheffield, U.K.
Japan and the United States started their development of Total Quality Management (T.Q.M.) in the fifties and eighties respectively and have established their T.Q.M. way of life from two different routes.
The United Kingdom, way behind along with most of Europe, is now trying to catch up and establish their own brand of Total Quality Management in order to compete with the rest of the world. Future emergence of the large single European market in 1992 has given the Europeans impetus to embark on the quality improvement process for achievement and sustained growth in the future.
This article first of all highlights the routes taken by both Japan and the United States for the achievement of their quality goals and then discusses the United Kingdom's Total Quality Management approach for survival in the European and world markets.
Quality management (QM)