The Pursuit of Perfection

Article

Cooke, Blaine   (1964, ASQC)   United Air Lines

Industrial Quality Control    Vol. 21    No. 1
QICID: 4802    July 1964    pp. 16-20
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Article Abstract

Quality Control in the interpretation of an admitted "Consumers' Advocate" turns out to be a vital and creative element of the marketing process.

Keywords

Management of quality assurance


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