Lessons Learned from the Masters Experiences in Applying the Principles of Deming, Juran and Crosby


Lowe, Theodore A.; Mazzeo, Joseph M.   (1988, ASQC)   Venture Industries, Fraser, MI; General Motors, Pontiac, MI

Annual Quality Congress, Dallas TX    Vol. 42    No. 0
QICID: 3453    May 1988    pp. 397-402
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Article Abstract

For the past several years, American companies have placed greater emphasis on improving the quality of the products and services they produce. In doing so, most of the individuals responsible to make this quality revolution happen have begun to implement the philosophies of Dr. W. Edwards Deming, Dr. Joseph M. Juran or Philip B. Crosby. Unfortunately, some confusion has also developed as to the need and the approach to integrate the concepts of all three men together. This article addresses how companies can effectively utilize the quality management principles of Deming, Juran and Crosby rather then being forced to choose among the three approaches.

This paper compares the different approaches and concludes that there is a consistent direction from Dr. Deming, Dr. Juran and Mr. Crosby. The concepts, methods and direction from the three experts that proved to be most valuable to us are documented. The paper reviews how the different strengths were integrated to help formulate the Truck & Bus Quality Improvement Process, and concludes with the "Lessons Learned from the Masters."


Automobile industry

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