The Next Chapter?

Article

Reidenbach, R. Eric   (ASQ)  

Quality Progress    Vol. 43    No. 3
QICID: 31135    March 2010    pp. 40-46
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Article Abstract

Six Sigma Marketing (SSM) is a new version of Six Sigma that focuses on increasing an organization’s market share by identifying targeted products and markets that drive revenue and stock growth. The method integrates Six Sigma’s DMAIC problem-solving approach with a customer-focused performance perspective designed to help organizations refocus and become more market oriented.

Keywords

Organizational improvement initiatives, Six Sigma, DMAIC, Marketing, Customer and market focus, Customer loyalty, Core values


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