Bull's-eye

Article

Murphy, William H.   (ASQ)  

Quality Progress    Vol. 43    No. 6
QICID: 30763    June 2010    pp. 22-29

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Article Abstract

Retailers face many quality issues as they try to provide quality goods and services to customers. Unable to rely on national brands to ensure product quality or delivery through the supply chain, many companies manufacture their own store brands or rebrand private label goods. Discount merchandiser Target Corp. is one retailer that stresses quality and has created groups to play a critical role in supply chain activities. Target’s efforts to ensure quality throughout a continuously changing network of supply chain participants are revealed in an interview with the manager of quality assurance for Target Compliance and Production Services. Target’s proactive global engagement strategy ensures its quality mandate throughout its supply chain relationships.

Keywords

Business plans, Supplier quality assurance, Supply chain management, Customer and market focus, Quality control methodology, Quality assurance (QA), Case study


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