Kondo, Yoshio (2000, ASQ) Kyoto University, Japan
Jointly with the 7th Asia Pacific Quality Organization Conference: APQO paper
The subjective aspect of quality is emphasized in the development of competitive free-market economies and the concept of customer satisfaction. Quality has a more human aspect than either costs or productivity. Additionally, improving quality in creative can lead to lower costs and higher productivity. These concepts form the basis of the quality first philosophy. Quality is the key to competitiveness and has become a fundamental way of managing business for market growth and profitability.
Competitiveness,Customer and market focus,Quality philosophy,Quality improvement (QI),Customer satisfaction (CS)