Liu, Wilson (2000, ASQ) Pan Pacific Co., Ltd.
Jointly with the 7th Asia Pacific Quality Organization Conference: APQO presentation
[PowerPoint presentation slides only]
The typical e-commerce business model, with the critical importance of membership, member information, and target marketing, does not lend itself readily to rural and undeveloped areas of China. Although the consumer market is large, with over 800 million farmers, the distribution channels are poorly developed. Further, few rural people can operate computers, the communications infrastructure is not reliable, and there is no credit banking system to support online commerce. Possible solutions include a consumers' club with buying agent, order and delivery centers in existing shops or post offices, and the use of alternative payment methods. A Business to Business to Customer model would integrated online and offline services, while offering the capability for distribution chain management, post - sale analysis and DSS.
Culture,Customer supplier relationships,International,Economic design,Electronic data systems,E-Systems