Masing, Walter E. (2000, ASQ) German Society for Quality
Jointly with the 7th Asia Pacific Quality Organization Conference: APQO paper
While history is not a useful guide for enterprise decision making, observation of trends and forward thinking provide a far better basis for planning and action. Trends now indicate that the global market is minimizing the element of distance in commerce, that customers' access to web - based information is influencing buying decisions, and that mass production is giving way to smaller and more customized production approaches. Further, the economic expansion of third world countries will likely affect global commerce through population growth, pollution, and other routes. Forward thinking requires that producers of goods and services must concentrate on the customer's view of product quality, while the company stays competitive within the market and maintains high internal quality. The quality movement continues to move forward with the founding of the European Foundation for Quality Management and its European Quality Award.
European Quality Award,Globalization,Trends,Quality awareness,International