Create Exceptional Service Quality When You Can't See the Magic

Article

Schneeman, Ronald   (1993, AQP)  

AQP Spring Conference Transactions    Vol. 15    No. 0
QICID: 17243    April 1993    pp. 478-487
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Article Abstract

Creating exceptional service quality requires more than magic. It requires an understanding of the intangible characteristics of service quality and specific methods to create tangible features for your customers. See how you can create magic with outstanding service quality.

Keywords

Service sector


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