The Role of Quality in Determining Export Success

Article

Barringer, Bruce; Foster, S. Thomas, Jr.; Macy, Granger   (1999, Bruce Barringer, S. Thomas Foster, Jr., Granger Macy)   University of Central Florida, Orlando, FL; Boise State University, Boise, ID; Texas A&M University, Corpus Christi, TX

Quality Management Journal    Vol. 6    No. 4
QICID: 13910    October 1999    pp. 55-70

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Article Abstract

[This abstract is based on the authors' abstract.] Does product quality play a significant role in the success of exporting firms? This issue is important to operations managers, who must prioritize their firm's resources to achieve the greatest results when entering overseas markets. The export product quality-export success relationship appears to be fairly robust. While statistically controlling for firm size, export experience, and the market strategies of pricing, promotion, and distribution, a positive relationship between export product quality and export performance was found for the companies in this sample. Product managers are challenged with the task of developing strategies to compete in unfamiliar export markets. The development of high quality products is an important antecedent to export success.

Keywords

Globalization,Exports,International quality,Product quality


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