Will, Stephen J.; Zeynel, S. Charles (1991, ASQC) Manus Associates, New York, NY
Strategic planning is a key to linking upper management with quality initiates. At Union Carbide's Chemicals and Plastics Division, senior management use the Excellence Through Quality program to understand their roles in quality strategic planning. The strategic planning effort has five components. First, the management team should take time to obtain a realistic picture of the company and its place in its industry. Second, strategic vision builds on dissatisfaction with the status quo. The vision should be challenging and achievable. Third, the plan must be flexible enough to respond to unexpected changes. Fourth, true commitment by management to continuous change will see the plan through the resistance that it surely will encounter. Fifth, managers as coaches, cheerleaders, and captains will use hard work and good example to inspire, motivate, train, and reward members of the organization.
Cultural change,Leadership,Vision,Union Carbide,Strategic planning