Innovation on Demand

Article

Gitlow, Howard S.   (1998, ASQ and Marcel Dekker)   University of Miami, Coral Gables, FL

Quality Engineering    Vol. 11    No. 1
QICID: 11977    September 1998    pp. 79-89
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Article Abstract

This article explains how managers can create innovations on demand. Currently, innovations are derived from inspirations or as spin-offs of new technology. Unfortunately, both of these sources are not controllable by management; they happen through serendipity. What managers need is a method to create innovations on demand. This article compares two models for the management of innovation which appear only in the Quality Management literature: one developed by Kano and the other developed by Shiba. Also, the article presents a new model for innovation which is an extension of the Kano and Shiba models, but incorporates the strengths and avoids the weaknesses of the models. Finally, the article presents a detailed case study of the extended model.

Keywords

Attractive quality creation,Innovation,Case study,Engineering


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