CIA for CS: Creativity and Innovation Applications for Customer/Supplier Relationships


Vansuch, Gary M.   (1998, ASQ)   Tennessee Valley Authority, Chattanooga, TN

Annual Quality Congress, Philadelphia, PA    Vol. 52    No. 0
QICID: 10718    May 1998    pp. 447-451
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Article Abstract

Leaders, teams, and individuals all need to know about creativity and innovation. Creativity generates new ideas, while innovation applies those ideas. Both activities can improve customer/supplier relationships. In an environment of creativity and innovation, there should be a balance of convergent and divergent thinking. Tools especially useful for divergent thinking include: fluency tools, like brainstorming; excursion tools, like random words; patternbreaker tools, like metaphors; and shake-up tools, like humor. It is necessary to avoid creativity blocks, such as undue criticism of new ideas and failure to have an implementation sponsor. The best creative and innovative people are adventurous, persistent, spontaneous, and open to possibilities and opportunities. Steps to implementation include: making people know creativity is expected; focusing creativity on goals important to both customer and supplier; looking for opportunities; taking time to formulate a problem; thinking about alternative solutions; and not being inhibited by mistakes during implementation. Keys to success are: focusing on the vision and goals of customer and supplier; generating ideas; and selecting and combining the best of the ideas.


Creativity,Problem solving,Innovation

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