Creativity in Process Redesign and Reengineering: An Interactive Tutorial

Article

Plsek, Paul   (1997, ASQ)   Paul E. Plsek & Associates, Inc., Roswell, GA

Annual Quality Congress, Orlando, FL    Vol. 51    No. 0
QICID: 10642    May 1997    pp. 954-956
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Article Abstract

Directed creativity can prevent at least some of the failures in process redesign and reengineering efforts. Directed creativity is a deliberate and purposeful application of the tools of creative thinking to a particular initiative. An aid to understanding creative thinking is awareness of the mental mechanics systems of perception, memory, judgment, and higher-order thinking. Creative thinking is based on three principles: paying attention to givens; escaping the paradigm; and creative movement. Exercises for implementing these principles include: noticing things that can be escaped; using lists to generate provocative ideas; and practicing with creative thinking tools. Among these tools are: being someone else; the concept fan; creative leaping; and the random word.

Keywords

Creativity,Innovation,Reengineering,Process improvement,Paradigm


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