Archetype Results on Teams in America: Their Face Just Lit Up


Tabor, Kenneth W.   (1996, ASQC)   Kellogg Company, Battle Creek, MI 49016

Annual Quality Congress, Chicago, IL    Vol. 50    No. 0
QICID: 10500    May 1996    pp. 865-866
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Article Abstract

In order to motivate and get the most from his employees and teams, Kenneth W. Tabor, Director North America Quality for Kellogg Company, used the Archetype research work of Dr. Rapaille. Archetype research refers to the work of Dr. Rapaille on improvement, quality and teamwork.

Tabor took the information on archetype research and presented it to senior management as part of their quality strategy. He developed a three-hour leader training program and a one-day team training program. Three teams were created and given the same training and concepts but all three came back with different results and experiences: (1) Team A did not follow the Archetype findings and did not do well; (2) Team B tried to follow the Archetype recommendations, but could not due to travel schedules; (3) Team C followed the Archetype findings and achieved excellent results, although they had failed with the same assignment earlier in the year.

This effort clearly shows that the Archetype findings obtain better results than other methods or programs for teams.


Archetypes,Kellogg North America,Motivation

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