A Quick Refresher on the Kano Model*Open Access* By JQP Staff
This article summarizes the development of key concepts of the Kano Model—the process for gaining deep insights regarding customers’ preferences.
Using the Kano Model as a Basis for Strategic Thinking*Open Access* By Gregory H. Watson
This article shares how understanding and applying the Kano Model properly can change the way organizational leaders develop and deploy strategies that ensure products and services will drive customers’ purchasing decisions and loyalty, ensuring long-term business sustainability.
Rethinking the Basics, Risk Matrices By Jim Rooney
This is the first article in a continuing series that will discuss reliability and risk management approaches. The first installment involves the use of risk matrices.